Uncategorised – Jack Tells All

Fortnite: Save the World [from Fornite]

4th Dec 20185th Dec 2018 by jacktellsall, posted in Uncategorised

No, but seriously, we need to save the world from Fortnite.

Beauty of the Beast

Yes you heard me. I’m about to nail some honest facts right now. Don’t get me wrong though, I am in no way slating the game.
The online beasts rise to success over the last years is unparalleled in the industry. According to cnbc.com, the free-to-play online shooter is on pace to make $2 billion in the year 2018 alone. How is this? Well, through in-game purchases of course.

Its fast paced design and art style is what differentiates it from most games. As it’s a shooter, Fortnite does feature guns, explosions and all that fun stuff. But it’s all presented in a colourful cartoon style, and there’s no blood or gore.

I mean you can’t even go near YouTube Trending in Gaming unless you want to be blasted with Fortnite content.Where ever I go online, its there. It follows me. YouTube. Instagram. Facebook. You name it. There is no escape from this unmerciful beast.

The Beast Claims the Rebel County

All of sudden, especially with Christmas around the corner, this online beast has submerged and caught a hold of Cork. Leaving traces of its popularity in shop windows and down historical streets. As children traverse Grand Parade with their parents wearing their Fortnite shirts and hats, teenagers flock to outside Tesco on Paul Street to “floss”and do the “worm”.

Fornite Bars In Stock Now — Aunt Nellies Sweet Shop, Paul Street, Cork is one of the first to fall victim to Fortnite

Fornite Twilight News — Twilight News, Patricks Street becomes yet another victim of the beast, Fornite.

Now if you thought it was just our traditional and family run SME’s that were being gobbled by the Beast, you’d be wrong.

Fortnite at Penneys — The fashion industry becomes the latest to fall, will it survive? Will Fortnite take over all forms of fashion? Will markets drop as shares and stocks deplete? Is there anymore hope?

The above images see, my own employer, Smyths heavily scarred by the beast. Fortnite console bundles, action figures, Funko Pops, board games and collectibles. Has this beast any mercy?

Hunger of the Beast

Not even our schools are safe. The beast in its fearless efforts has managed to sink its teeth into our classrooms as children walk the corridors with Fortnite backpacks on them.

Even birthday celebrations have been targeted. Children asking their parents for Fortnite themed parties.

Feeding the Beast

During the summer, when school was out and Fortnite was in, the game was at its upmost peak. An article by numerous news outlets revealed some parents had been paying for grinds in Fortnite.

End of the Beast

Remember moms and dads, stay strong, stay vigilant. There is light at the end of the tunnel, we will see this to an end, be it us or Fortnite that is left standing – one will be victorious.

Top Five Tips To Improve Your Businesses Facebook Page

2nd Oct 201828th Nov 2018 by jacktellsall, posted in Facebook, Marketing, Social Media, Uncategorised

With over 2.6 m of Ireland’s population on the Social network Facebook according to statistica.com, it is no secret that the platform is the place to go if you’re looking to reach a large audience. As opposed to one’s personal profile on Facebook, I believe it to be essential for businesses to plan and strategize when adopting a social media approach to connect with its customers. After all;

“A vision without a strategy remains an illusion” – Lee Bolman

Now whether you’re seeing poor ROI on your time spent posting on Facebook or if you are simply looking to reach out to a larger number of people, here are five tips you should consider to improve your businesses Facebook page.

Visuals! Visuals!

As marketing consultant Roy H Williams once quoted; “A visual image is a simple thing, a picture that enters the eyes”. A company without a logo is a company without an identity, therefore the profile picture should be a recognisable one. The cover photos display at 820x312p on a computer and 640x360p on a smartphone (https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht) and should communicate the first initial message of what your brand is about – be it your mission statement, tagline or a more tangible image. The inclusion of photo, video and colour are also key visuals. All visuals should look both professional and relative.

Content Creation

Your content must be visually appealing. It must entice the user to look at it.
It must also encourage engagement. The aim of having an online presence on social media should not be to solely promote but to socialise. The idea of building a community, a relationship
between your brand and the people who follow it. Articles, staff interviews, behind the scene content and funny pieces should invite socialization between you the brand and your
customers.
The better the content, the more engaging it will be.

Community Engagement

Encouraged by content creation,
engagement includes the public likes, shares and comments for an online businesses’ social media efforts. Unless you engage with your
community, you are not going to know how they feel about you or what they want from you.
Show behind the scenes footage, ask questions, share your fan’s content run competitions, host live videos and be you! Have fun and be social. Afterall it is called social media.

Engagement in communication is also important. If replying to public comments – always address that user by their first name and always remain positive.
For private (i.e. Facebook Messenger) enquiries, reply time is of importance, “Typically replies instantly” is a must have especially if you provide a service such as a food or hairdressing.

Plan = Action

With almost half the countries population on Facebook, I feel my emphasis on strategy to be justified. With so many different brands fighting for attention, you are going need to plan your social media activity. What are you posting, when are you posting it? Why and are you posting it? It is said that early afternoon hours are the best time (https://buffer.com/best-time-to-post-on-facebook) but thanks to Facebook’s algorithm, time is no longer a major considerate.

Take Advantage of the Tech

Lastly, don’t make your business a private page on Facebook otherwise you are essentially locking yourself in a room and throwing away the keys. By making your public page a business, you will gain access to Facebooks, stats, analytics and even ads. Use hashtags to create trends and encourage engagement from the community. Enable location settings if your brand is established in several countries. Having several public Facebook pages for different regions can become both clustered and downright messy. Use Facebook Ads often and update your pinned post as regularly as possible. Call to Action buttons should be focused on providing information (i.e. a video) as opposed to making a sale. Monitoring and analysing community engagement is key. Here you can gain an approximate measurement on ROI and make any changes you see fit to your plan.

These five tips are for sure going to help you get more out of your Facebook page. If used cleverly, they should lead to a boost in engagement, likes, interest and eventually sales.

Happy Facebooking!

About Jack Foley

26th Sep 20187th Nov 2018 by jacktellsall, posted in Uncategorised

Hi all, my name is Jack Foley. I am a marketing student in Cork Institute of Technology.

Originally from Glin, West Limerick, I am now living in student accommodation not too far from my college. I work part time in a bar and on an intensive pig farm back home.

Having never played sport as a child, I played plenty of PlayStation. This is where I see and hope my career to go. As part of a module in social media marketing, I and my peers have been tasked with creating a blog. In this blog, we are to discuss social media marketing.

Social Media Marketing Quote — https://www.youtube.com/user/caseyneistat

This is my first blog and I do invite you to join me in my efforts of broadcasting my thoughts and opinions.