Tag: Facebook

Brands That Rock Instagram

by jacktellsall, posted in Brands, Instagram, Marketing, Social Media

I won’t lie, not to you – oh not to you at all. When I was a young lad, 16, 17 I carried the name @Jafolad and an Instagram following of over 2,500. Ronan, another lad in my year carried the name @Roozoca and had a following count similar to mine.

Followed by a short suit of untraceable gloom, I began to realize how toxic social media could be. I dialed back gradually, unfollowing people I had once glorified and measured my own self-worth through their eyes. Deleting all posts and eventually removing the account in its entirety.
I’d honestly say I was addicted to both Facebook and Instagram. I cared more about the number of likes I was getting than the grades I was receiving in school. Signs on, I did end up repeating.

Years later, I keep a close circle on social media. Friends and family mostly. The only form of influencers or “brands” that I follow are game journalists and actors.
That being said, I would consider Kevin Hart and The Rock to be major brands. Both at international levels, Kim K wouldn’t have much of a hold on the Chinese market you see.

Now, I already spoke about the idea of brands using social media to build communities and relationships with consumers and fans in my tribes blog. Here lets take a lot of brands that stand out when it comes to Instagram.

1) Marvel

Marvel Entertainment, the official Instagram for Marvel comics, movies, games and more currently has 25.9m followers as of the 3rd of December 2018, having posted a new poster for their upcoming film Captain Marvel, the brand has seen 49,049 new followers.
They post teasers, promotional clips of upcoming films and dvd releases, comic book sneak peaks and of course some fan content such as cosplay and art work.

2) Netflix

Netflix,  the official Instagram for media streaming platform, currently has 11.6m followers. The page is known for also posting promotional clips and sneak peaks but also enagages in fan activity posting the likes of memes and gifs. The page is extremely relatable and receives a lot of engagement via users tagging their friends in said memes. What there doing is encouraging engagement, but they’re really doing is creating awareness.

3) The Rock

Dwayne ‘The Rock‘ Johnson, former professional wrestler, turned Hollywood mega-star has a staggering 123m followers. He’s up there with the best for fan engagement. He’s always replying to top comments on his posts. His content is mostly of him thanking his fans for their loyalty. He posts endless videos discussing the importance of loyalty, had work, patience, self believe and respect. Other posts are of him promoting his gym-wear, work-out sessions and his notorious cheat meals where he’s known to devour absolute rakes of feed.

4) Kevin Hart

Kevin Hart, the (what I personally refer to him as) ‘rags to riches’ actor (Click here for a larger explanation on that). This man has gone from playing the “token black guy” in film to becoming the leading actor in billion dollar franchises. The man plans to be a billionaire by 45. Similar to the Rock above, Kevin seems a bit more genuine in his posts. He always has that smile on his face as he preaches about positivity, motivation and the importance of love and family. Posts again include press tours, promotional material and some fitness updates.

 

It’s safe to say these brands rock Instagram at this moment in time. Marvel films don’t seem to be slowing down at any rate, Netflix is only growing and the Rock and Kevin Hart are at their absolute peaks as of right now.

Its nice being connected to the world with so many people on platforms such as Instagram, buts it’s very also important to know that you are not better than anybody else and no one is better than you. You can only try to be better than yourself for others.

UPDATE: 05/12/2018
While recently talking to Ronan about this blog, he sent me an old Instagram of mine.. It was all he had (fortunately). Looking back now, good god I was some wipe…

Post Foley

 

 

Top Five Tips To Improve Your Businesses Facebook Page

by jacktellsall, posted in Facebook, Marketing, Social Media, Uncategorised

With over 2.6 m of Ireland’s population on the Social network Facebook according to statistica.com,  it is no secret that the platform is the place to go if you’re looking to reach a large audience.  As opposed to one’s personal profile on Facebook, I believe it to be essential for businesses to plan and strategize when adopting a social media approach to connect with its customers. After all;

“A vision without a strategy remains an illusion” – Lee Bolman

Now whether you’re seeing poor ROI on your time spent posting on Facebook or if you are simply looking to reach out to a larger number of people, here are five tips you should consider to improve your businesses Facebook page.

 

  1. Visuals! Visuals!

As marketing consultant Roy H Williams once quoted; “A visual image is a simple thing, a picture that enters the eyes”. A company without a logo is a company without an identity, therefore the profile picture should be a recognisable one. The cover photos display at 820x312p on a computer and 640x360p on a smartphone (https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht) and should communicate the first initial message of what your brand is about – be it your mission statement, tagline or a more tangible image. The inclusion of photo, video and colour are also key visuals. All visuals should look both professional and relative.

KFC Facebook

 

Content Creation

Your content must be visually appealing.Aldi Facebook It must entice the user to look at it.
It must also encourage engagement. The aim of having an online presence on social media should not be to solely promote but to socialise. The idea of building a community, a relationship
between your brand and the people who follow it. Articles, staff interviews, behind the scene content and funny pieces should invite socialization between you the brand and your
customers.
The better the content, the more engaging it will be.

 

Community Engagement

Encouraged by content creation,Maryland Facebook
engagement includes the public likes, shares and comments for an online businesses’ social media efforts. Unless you engage with your
community, you are not going to know how they feel about you or what they want from you.
Show behind the scenes footage, ask questions, share  your fan’s content run competitions, host live videos and be you! Have fun and be social. Afterall it is called social media.

Engagement in communication is also important. If replying to public comments – always address that user by their first name and always remain positive.
For private (i.e. Facebook Messenger) enquiries, reply time is of importance, “Typically replies instantly” is a must have especially if you provide a service such as a food or hairdressing.

 

Plan = Action

With almost half the countries population on Facebook, I feel my emphasis on strategy to be justified. With so many different brands fighting for attention, you are going need to plan your social media activity. What are you posting, when are you posting it? Why and are you posting it?  It is said that early afternoon hours are the best time (https://buffer.com/best-time-to-post-on-facebook) but thanks to Facebook’s algorithm, time is no longer a major considerate.

 

Take Advantage of the Tech

Lastly, don’t make your business a privateLynx Facebook  page on Facebook otherwise you are essentially locking yourself in a room and throwing away the keys. By making your public page a business, you will gain access to Facebooks, stats, analytics and even ads. Use hashtags to create trends and encourage engagement from the community. Enable location settings if your brand is established in several countries. Having several public Facebook pages for different regions can become both clustered and downright messy. Use Facebook Ads often and update your pinned post as regularly as possible. Call to Action buttons should be focused on providing information (i.e. a video) as opposed to making a sale. Monitoring and analysing community engagement is key. Here you can gain an approximate measurement on ROI and make any changes you see fit to your plan.

 

These five tips are for sure going to help you get more out of your Facebook page. If used cleverly, they should lead to a boost in engagement, likes, interest and eventually sales.

Happy Facebooking!